Sam Rich

Sam Rich

is eLimu's CEO. An education and behaviour change consultant from London, Sam began work as a journalist at The Independent, before dabbling in design, training as a teacher, and briefly dipping his toes into the DotCom sector. In 2004, he moved to East Africa in a brave attempt to marry these skills by working in Behaviour Change. Since then he's designed teaching materials for coffee farmers, developed nutrition campaigns, shown governments how to make public finances more transparent, produced radio ads about election abuses, and designed mobile apps for micro-finance organizations. He began scripting and producing animations at eLimu, and went on to lead development of Hadithi Hadithi! in 2015 before joining us as CEO.


Nivi Sharma

Nivi is a co-founder of eLimu and among Africa’s thought leaders in the technology, innovation, and education spaces. Currently, she’s the COO of BRCK, the onramp for frontier market internet users. Nivi has dedicated her career to digital access: for children, youth, and adults. Where technology can be leveraged to help young people build, serve and lead, Nivi is passionate about figuring out how. She is driven by the potential impact the internet can have on the economic and social development for the 800m Africans who are currently not connected.


Marie Githinji, CTO and co-founder

Marie Githinji

is the co-founder and Director of eLimu, She is also the co-founder of AkiraChix, an organisation that aims to inspire and develop a successful force of women in technology who will change Africa's future. With a background in Business Information Technology herself, she is passionate about IT and seeks to inspire leadership among women in the traditionally male dominated field of technology. In her spare time she enjoys listening to and discovering new music.


Isaac Kinyanjui, Chief of Education

Isaac Kinyanjui

is the Chief of Education at eLimu. Isaac is a biology teacher with eighteen years of teaching experience at Starehe Boys’ Centre, a top national school. He has also authored ten textbooks in Agriculture and Biology for Kenya and Malawi. Isaac is a BSc graduate from Egerton University and a holder of Postgraduate Diploma in Education (PGDE) from Kenyatta University. He is the government ICT champion Starehe Sub-county and is involved in training teachers in ICT integration in Education Nationwide. He is a Microsoft Certified Educator, ICT evangelist and Master Trainer in technology for schools across the country.


Elizabeth Musyoka

Elizabeth Musyoka

is our Head of Mathematics and our Lead Teacher Trainer. She has a Bachelor of Science from JKUAT and a PGDE from Kenyatta University. She teaches at Kathonzweni Boys High School and is a passionate Master Trainer for Teachers Service Commission and the Ministry of Education. She has trained teachers across the country and is the government ICT champion for Makueni.


David Muita

is an advisor to eLimu and has been Managing Director of Moran (E.A.) Publishers Ltd, previously known as Macmillan Kenya (Publishers) Ltd since January 1990, and has been with the company for a total of 27 years. Formerly a Deputy Principal and Biology teacher, David has been successful in creating and implementing strategic plans, setting and administering budgets and developing improved processes to meet short and long term objectives at Moran Publishers. Passionate about Education and quality educational materials, he believes that we must all embrace a reading culture in order to bring about positive change that will nurture talents in our children and the citizens at large.

He plays an active role on committees, chairs executive meetings, and provides guidance on strategic management to promote new thinking to the most critical corporate challenges. David offers extensive knowledge and experience in new business unit start ups, mergers and acquisitions.

Wairimu Magondu

Wairimu Magondu

is the Head of Programmes, she leads the roll out of trainings, and the take up of tablets and educational software in schools. She understands that it is only when teachers are confident using technology only and creating their own digital lessons, that they take ownership of the devices, and adopt it successfully in the classroom. A graduate in business she seeks to empower the youth through education and bringing solutions which are practical & relevant to economic issues. She hopes to empower kids to embrace technology, become responsible citizens in a creative and fun manner.

In her spare time she enjoys reading, watching plays, discovering new music and traveling.


Edward Muturi

is the Lead Android Engineer at eLimu. An enthusiast Android and C++ developer, he's a Computer Technology
graduate from JKUAT, Udacity Nano Degree Scholar, and Master Trainer at Youth For Technology Foundation. He is a hardware programming enthusiast and has particular interest in the Linux Kernel.

During his free time, he enjoys swimming and hiking.



Joel Ngahu

is the Lead Web Developer. When he was growing up, Joel used to spend hours taking appliances apart to find out how they work, although doubtless his parents didn't find it quite as entertaining as he did! Now instead of taking things apart, he's building software to create solutions for learners and schools. He still enjoys trying out different solutions and experimenting to find out what works.




Shem Cola

is eLimu's Teacher Technical Support Guru. An alumnus of Kenyatta University, he graduated with a degree in Computer Science, and Graffin’s college with a diploma in computer programming, specialising in PHP.He advises schools and supports teachers in the management and use of devices in the classroom. And he's also developing his programming skills, learning Python and Ruby on Rails. 

In his free time you can find him playing basketball.



Anne Nyaboke Wakesho

is our Financial Administrator, she's passionate about implementing processes, methods and tools. She is responsible for maintenance of financial records, the processing of income and expenditure, purchase of goods and services and the undertaking of a range of financial reporting and administrative tasks. Working collaboratively in a team environment, her many roles include employee recruitment, scheduling, payroll, benefits administration, internal relations, employee and teacher training, compliance and safety.



Irene Majuma

is our Content Management Lead. She has designed hundreds of graphics on our Revision platform and leads our content development team for Hadithi Hadhithi! and eLimu's Revision. She studied Business Management at Masinde Muliro University, trained in design at Akirachix, and has three years teaching experience. 

As a pioneer, she nurtured Burendwa Secondary School in Kakamega from inception, and was in charge of learning and finance. During her tenure, the school graduated from community to government sponsorship.